Las Vegas Sphere

For Adobe Summit 2026, I led creative direction for the Las Vegas Exosphere. The original ask was ten videos. We curated the series down to the four strongest. Each has its own look and feel, tied together by shared unifying elements.

We chose the product focus for each video, pitched the concepts to executive leadership, directed our agency partner ThinkingBox and the in-house team, and directed audio and music. I worked with the Sphere team throughout, including a trip to California to preview the videos on a mini Exosphere.

I partnered closely with Firefly Foundry, an internal Adobe team of AI engineers, to use their emerging AI technology to build full 360 video renders for Living Museum. It let us blend the seams of the Sphere in a way traditional animation methods couldn’t.

AI Dreams, built around Adobe Firefly, was a late-breaking ask. A tight-knit team of creatives developed and animated the concepts in just three days, a pace we couldn’t have reached without Firefly’s emerging AI technology.